This is what I got into corporate video to do. Apply a bunch of silly silent movie gags and visual language to a deadly serious corporate safety video that a lot of people are going to have to watch.
I wrote, directed, and cut together the 8+ minute long version that screens every day at a dozen manufacturing facilities all over the world. Here’s a shorter version that’s just the hits.
Wayyyyy back in my school days something was drilled into me when copywriting: Bent / Straight. Every print ad (the simplest medium to learn) has one visual, and one headline. And all the best ones play one of those things straight, and one of them bent. If your copy is going to be totally straightforward safety instructions, you’ve got a blank check to make weird and wild imagery to keep it interesting.
This project was also a great production challenge because these scenes are split across factories all over the continent. I had to pack down for flights with a minimal crew and tight schedules. We got the shots, and made an end product I’m proud of.
Comments